Following a successful 2014, Valpak, a leader in local print and digital coupons, announced today that the brand is off to a strong start in 2015, signing seven new franchise agreements with new and existing franchisees. Valpak continues to grow its footprint across the United States with new franchisees this year in Central Alabama, Kansas City, North Orange County, Calif., Maryland and Virginia.
One of my favorite direct response experts, Dan Kennedy, once explained maintaining and growing a customer base by comparing it to ranching. To paraphrase Kennedy, customers in a relationship with your business are like "cattle" grazing in your pasture.
To grow, businesses must spend resources marketing to prospective customers...ie. acquiring more cattle and growing the value of their "ranch." What surprises Kennedy, however, is that many businesses invest thousands or even millions of dollars marketing to acquire "cattle" while failing to invest anything at all in marketing to their current customers to "build a fence" around their ranch.
Leading the way in technology, Valpak® announces its new coupon app will be available for download for the Apple Watch™, making it one of the first coupon companies to offer savings for the new device, and making it easier than ever for consumers to get savings right in their neighborhoods.
“We’ve always been right there for consumers, finding the great offers on shops and services in their neighborhoods. Now we make getting those savings easier than ever,” said Michael Vivio, president of Valpak Direct Marketing Systems, Inc., and Cox Target Media, Inc.
"When I opened my Money Mailer franchise in 2010, my first mailing was one of the most successful first mailings the Money Mailer franchise system had seen in the past 15 years. I had 34 customers included in the mailing when the average is 15 customers for first mailings."
By tapping into the data from smartphone sensors, creating well-defined algorithms, motion ads can engage users in a whole different way. You will be asked to twist, tilt, bend, push, pull, shake, rotate or otherwise play with an ad.
Take for example, a motion ad with an image of a milkshake. The ad is minimalistic and visually beautiful. It asks you to shake your phone to blend your own milkshake. When you do, you get a coupon for the milkshake, which, by the way, you can redeem at the restaurant directly around the corner from where you are standing.
Most people realize coupons are incredibly powerful sales and marketing tools – but how powerful? According to Dr. Paul J. Zak, a professor of Neuroeconomics at Claremont Graduate University, it ultimately comes down to the emotional response and perceived value that’s tied to the coupon. According to Dr. Zak’s research, customers who receive a $10 coupon have drastically higher levels of oxytocin (up 38 percent) and significantly reduced stress. Furthermore, those who receive coupons are 11 percent happier than those who do not.
Marketers spend roughly $1 trillion a year trying to persuade consumers to consider, purchase and continue buying their brands. Roughly half of that is spent on media designed to get their attention: advertising, social media, content marketing, etc. The other half is spent essentially giving them cash in the form of consumer promotions, mainly coupons and discount offers transacted at retail or online. Inmar is the company that processes most of that.
Everything is going mobile these days.
Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print another coupon.
Forget the clipping, forget the printing.
Visitors who downloaded the official Chicago Auto Show app were greeted with personalized messages as they approached new concept cars or vehicles eligible for best of show and offered discounts and rewards as they crossed into new zones thanks to beacon technology firm Footmarks.
Swirl Closes $18 Million Investment from Hearst, SoftBank, Twitter Ventures and Other Strategic Investors
Swirl Networks, Inc., provider of the leading proximity-based indoor mobile marketing platform, announced today that it has raised $18 million in equity financing from Hearst Ventures, SoftBank Capital, Twitter Ventures and other strategic investors. Venture capital firm Longworth Venture Partners also participated in the round. The Series C round brings Swirl’s total funding to date to $32 million. The new capital will be used to expand Swirl’s sales and marketing operations and to fuel aggressive investment in product innovation to meet accelerating demand from major retailers and brand advertisers for beacon-powered indoor mobile advertising. Leading companies including Lord & Taylor, Hudson’s Bay, Urban Outfitters, Marriott, Alex and Ani, and Timberland use the Swirl platform.