Friday
Aug092013

Valpak Inks Agreement with Canada's Yellow Pages Group, Launches Canadian Website

Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, has increased its reach into Canada with the recent partnership with Yellow Pages Group, a leading media and marketing solutions company in Canada.

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Friday
Aug092013

Business Insider : New Groupon CEO: Morale Is 'Dramatically Better' Than It Was Under Andrew Mason

Groupon CEO  Eric Lefkosky said in a Business Insider interview: "I think employee morale is dramatically better than it was when I got here five and a half months ago. I think people feel like they’re on a winning team and they feel like we have a very clear sense of purpose and mission and it’s still a fun place to work.

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Friday
Apr192013

Steve Hauber Named Chief Executive Officer of Clipper Magazine

Gannett Co., Inc. (NYSE: GCI) announced today that Steve Hauber has been named chief executive officer of Clipper Magazine, a leader in the local, regional and national direct mail advertising industry. Hauber succeeds Steve Zuckerman, who was one of Clipper Magazine’s founders 30 years ago and is retiring. Gannett acquired Clipper Magazine in 2003. 

Hauber formerly was CEO of Gannett Healthcare Group, a leading healthcare media company and the largest provider of continuing nursing education within the U.S., with a portfolio of nationwide print and digital products for nurses and allied health professionals. 

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Wednesday
Mar132013

Valpak Adds More Than Six Million Homes to Circulation

Valpak, a leader in local print and digital coupons, announced today that its unique business model and continued investment in emerging technologies has launched another year of exponential growth for the brand. In the first quarter of 2013, the company has signed franchise agreements with new partners in Boston, Massachusettes; Lubbock, Texas; Shenandoah Valley, Virginia; Du Bois, Pennsylvania; and Southwestern Ontario in Canada, as well as announced expansion with existing franchisees in Canada that will add another 3.5 million new homes to circulation by April 2013. It's a continuation of the impressive growth the company saw last year, signing 17 new franchise agreements, and opening up six new markets that increased circulation of the Blue Envelope® by three million houses.

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Wednesday
Jan162013

Valpak Returns To The Lexington, KY Market

Valpak, a leader in local print and digital coupons, announced today that it that it will once again be mailing to residents in Lexington, KY beginning in March. Valpak had previously mailed to residents in the area, but has been dormant since 2005.

“As we were researching franchise opportunities, we saw how beneficial the Valpak products, including their print, digital and mobile solutions, are to help local businesses in our area become more successful,” said Peter St. Germain, general manager of the Valpak of Lexington franchise. “We are excited to bring Valpak back to the Lexington business community, as well as consumers who are seeking local savings.”

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Wednesday
Nov212012

Groupon and SCORE Unite to Help Small Businesses

CHICAGO--(BUSINESS WIRE)--Nov. 20, 2012-- Today Groupon GRPN (http://www.groupon.com) (NASDAQ: GRPN) announced a partnership with SCORE (http://www.score.org), a nonprofit association dedicated to encouraging the formation, growth and success of small businesses. As part of the new alliance, Grouponand SCORE have developed a series of online educational resources about customer acquisition, retention and marketing for small businesses.

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Wednesday
May232012

Valpak Annual Consumer Savings Report Uncovers Consumer Savings Snafus, Frugal Plans for Summer Entertaining

As consumers get ready to kick off summer this Memorial Day, the Valpak annual Consumer Savings Report reveals it’s going to be a scaled-back summer for many of them. The third annual summer report* indicates a steady decline in consumers’ purchase intentions over the past two years, from 70 percent in 2010 planning to spend the same or more to just 50 percent in 2012. Only 23 percent of consumers plan to spend more this summer over last, down five percent from last year, on purchases ranging from vacations to home improvement to electronics.

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Tuesday
Feb212012

Google Offers Featuring Deals From Other Local and Niche Deal Sites

Crowd Savings, KGB Deals and AP Daily Deals are just a few examples of daily deal sites that are now having some of their deals featured on Google Offers.  If you're a daily deal publisher interested in featuring your deals on Google Offers, here's the application form: https://docs.google.com/spreadsheet/viewform?hl=en_US&formkey=dGd2amFNM3VtLUxxNDlWTUxsQjdVQmc6MQ&ndplr=1#gid=0

Wednesday
Feb152012

Powered by Tippr : Four More Tips for Increasing Your Subscriber Base

We constantly preach that bigger isn’t better when it comes to your daily deal email lists but the truth is everyone is still looking for respectable ways to grow their email lists.  Here are a few quick tips for increasing your subscriber base:

  1. Run contest but keep it simple.  Then make sure to announce who won via email, it gives you credibility to follow through and recognize the winner.

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Tuesday
Feb072012

Business Model Institute : Groupon Business Model vs. Val-Pak

For some, coupons are dead and are a relic of the older days. I’m a heavily Internet-connected late 30s tech-aware consumer and yet I still open my envelope of Val-Pak coupons. I look at each and every coupon and from time-to-time I keep a coupon or two.

This has me wonder if the Val-Pak business model can still survive in the age of Groupon? Are the business models of these seemingly different businesses really that different? Both companies want you to take them up on their offer and seek out the businesses they are effectively advertising and promoting.

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